The Indian Slow Cooker -- Media Frenzy

October 07, 2010

As many of you know, The Indian Slow Cooker: 50 Healthy, Easy, Authentic Recipes, is finally out. It's been the culmination of a year's worth of cooking, taste testing, hyperventilating, eating, doling out Indian food to anyone who came to the door (including a homeless man who insisted his stomach would not handle my chicken curry and opted for the yellow lentil soup instead). It's been a huge learning experience on how to write a cookbook and edit recipes - and how to manage my time to not get overly obsessed at the expense of the two little reasons I started this process in the first place: my girls.

This week has been terrific for news and press. It started Monday morning with an interview on Martha Stewart Radio. Tuesday was a stint on WLS ABC-7. Normally, Linda Yu and Sylvia Perez anchor the 11 but that day it happened to be my buddies Ben Bradley and Karen Jordan. (Ben was the first one I spoke with when transitioning from Bloomberg TV to local CLTV and Karen I know from out in the field.) It was really a warm reception and everyone there was so professional. The kicker was my old photogs from CL - Carmaine Means and Colin Hinkle happened to be walking into work around the same time. Man, I miss shooting and editing packages with those two!

Last night, I had the opportunity to hang with Phil Ponce on the set of WTTW - talk about the book and show off the masala dabba I designed myself. As I sat in the Green Room waiting for them to call me up, I had a chance to chat with the other guests: Rich Whitney, the Green Party candidate for Governor and Blair Kamin, architecture critic at the Chicago Tribune and author of a new book himself. The one thing that struck me is that regardless of where I go - regardless of people's political or religious views - they are loving Indian food. Everyone had something good to say about it or want to learn more on how to make it. It's a cuisine that has hit its groove.

Remember, it wasn't always that way. I grew up in a very blue-collar community outside of Philadelphia. One of my neighbors once told me she would not play with me because I smelled like curry. So, I don't take this surge of interest lightly. It really means a lot and it also shows me that we've come a long, long way in this country when it comes to people's spice thresholds.

Today's Chicago Reader piece is really hilarious, entitled Singla, meet Ebert. I got a true laugh out of it this morning when the reporter, Mike Sula, sent me the link.  One of these days, I hope to have the honor of meeting the legendary Mr. Ebert. In the meantime I'll live vicariously through this piece.

Funny thing, a ton of people are congratulating me and telling me that I should be so proud. Sure, I am to a degree. But my bigger high comes from all of the unsolicited comments from regular folks working hard to keep it all together who have tried my recipes and say there were finally able to eat Indian hassle free at home for the first time in a long time. These are the comments and feedback that I am most proud about -- so please keep them coming. Remember writers are some of the most insecure folks out there - we need constant postive reinforcement! And TV folks - forget it. Even worse.

Tonight I head to the Food BlogHer conference in San Francisco. I'll be speaking tomorrow on a panel. Can't wait to bring you the latest and greatest as I finally start to breathe new life into this blog again! My only concern about this weekend? Apparently, the girls are excited that now they'll get to have cookies for breakfast with dad. Hmmmmmm....



Anupy Singla
Anupy Singla

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7 Comments

Geekgirl
Geekgirl

December 22, 2010

I just received your cookbook in the mail on Monday and I am so excited to try the recipes! I am going to visit our local Indian grocery tomorrow to stock up on ingredients. I have a question about the chili peppers: do you always use fresh or can dried be substituted? I have some dried Thai peppers and was wondering how well they would work.

Thank you so much for putting this book together! The photographs are beautiful and the recipes all look so good. I found out about this book and your web site from the food section of my local newspaper, the Portland Oregonian. They published your Spiced Cauliflower and Potatoes recipe from an AP article.

Anupy Singla
Anupy Singla

October 27, 2010

Wow. The EXPERT is learning from the student! Thanks, mom!

Anupy Singla
Anupy Singla

October 27, 2010

Hi there…did you try the chicken curry recipe? I love it with that much methi..and yes that’s how much I use. BUT … you could always tone it down. Let me know what you thought…sorry, I’m just catching up with all of my blog comments and just saw yours…

JMB
JMB

November 07, 2010

Just wanted to say I found your website through Stephanie O’Dea’s blog http://crockpot365.blogspot.com/ and I’m so happy I did! I’ve been wanting to try Indian food in the crock pot and now I feel the confidence to do it. Going to try the chicken tikka masala as soon as I have all the spices I need :)

Veena Singla
Veena Singla

October 20, 2010

Today we had Fall Kickoff pep rally for our Juice Plus Team and i decided to try your two dishes; kala chana & Alu Gobi in slow cooker. I used your instructions and both came perfect. While eating we watched your web site videos and that was great. Carrie, Carolina and Alena bought your book and they wanted signed copy and i promised them that you will sign them on your next visit. Dishes were served with rice and tawa roti along with raita. Carrie and Carolina took container of food for their family to taste. Looks like i will be following your book every day and learn something new. Thus one is always learning…

Joules
Joules

October 25, 2010

Saw your chicken curry recipe on ABC http://abclocal.go.com/wls/story?section=resources/lifestyle_community/food/recipes&id=7706982.

Are you sure about the 1 cup of dried methi? That sounds a lot. I am going to give the recipe a try this weekend.

Kiran
Kiran

October 09, 2010

First timer here. Love your idea of simple indian home-cooking and slow cooker :)

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